Figure 2: Visitor Vs. Value Grid
Four-quadrant graphic that runs along two axises: Those who visit and don't visit, and those with and without mission value.
- Top left quadrant (Visit with mission value): Focus on Retention
- Top right quadrant (Visit without mission value): No Focus Necessary
- Bottom left quadrant (Do not visit, with mission value): Non-Relevant
- Bottom right quadrant (Do not visit, without mission value): Focus on Capture