Figure 3: Pairing Outcomes with Questions

The horizontal row of boxes listing outcome groups from Figure 2 is supplemented with vertical columns of boxes that represent the questions one might ask leading to that expected outcome. The horizontal boxes remain as:

• Learn about SpeakerBox products
• Acquire a SpeakerBox product
• Maintain a SpeakerBox product
• Create or maintain a sales partnership
• Get help from a SpeakerBox rep
• Learn about SpeakerBox as an investment
• Become an employee of SpeakerBox

Only a single column -- "Maintain SpeakerBox Product" -- includes text above the horizontal row:

• Can you interchange parts?
• How long is the warranty?
• Are there retailers in my area?
• Can I install my own?