Figure 4: Supporting Outcomes with Content Solutions
The rows and columns of boxes from Figure 3 are further supplemented with vertical columns of boxes below the horizontal row, representing the content types required to buoy the expected outcomes. The horizontal rows remain as:
- Learn about SpeakerBox products
- Acquire a SpeakerBox product
- Maintain a SpeakerBox product
- Create or maintain a sales partnership
- Get help from a SpeakerBox rep
- Learn about SpeakerBox as an investment
- Become an employee of SpeakerBox
The single vertical column going up from the "Maintain SpeakerBox Product" remains:
- Can you interchange parts?
- How long is the warranty?
- Are there retailers in my area?
- Can I install my own?
This figure adds a second vertical column, going down from the horizontal row:
- Warranty Content
- Installation Videos
- Retailer Map